Case Study: JANDI boosts blog traffic and dwell time with Dable

Increasing touchpoints towards potential customers via content

JANDI, the collaboration and communication platform from Toss Lab, needed a way to expand its reach to potential B2B customers through content marketing. Because the B2B audience pool is relatively small, the team faced limits in how far its blog and service-related content could go in building brand awareness. Dable, a native advertising and user discovery platform, was used to help increase content touchpoints and attract more prospective customers.

With Dable, JANDI distributed blog content such as customer success cases and smart-work trend articles across Dable’s publisher network, while also using media interviews and articles to strengthen credibility. The approach helped JANDI reach new audiences more effectively, and Dable drove a 20% increase in blog traffic. JANDI also reported higher dwell time from users who arrived via Dable.

JANDI

Kim Dohwa

Marketing Team