Case Study: GVG boosts brand awareness and purchase rate with Dable

How to enhance brand awareness and purchase rate all together

GVG partnered with Dable to help grow brand awareness and sales for GVG Store in Asian countries. The challenge was not just driving clicks or conversions, but establishing GVG’s “Korea MZ Fashion Platform” concept in local markets while introducing the brand to the right audiences.

Using Dable Native ads, Dable helped GVG target users by interest and fashion-related content, leveraging keywords like “koreafashion” and “kpopfashion” and placing ads on relevant media and sites frequented by 20–30s audiences. As a result, GVG reached over 50 million potential customers, increased brand awareness by 30%, and boosted purchase rate by 2.5x.

GVG

Yoo Seung-han

Director