Case Study: SOOHYUN achieves higher CTR and lower CPC with Dable

How to Collect DB from Only Users Who Are Interested in Marriage

SOOHYUN worked with Dable, a native ad platform designed to help brands secure potential customers, to improve lead collection for users interested in marriage. Their challenge was that earlier article-style PC ads were shown too broadly and without enough audience targeting, making it harder to reach the right prospects efficiently.

To address this, Dable helped SOOHYUN shift from random exposure to more precise targeting by running personality test-type ads across PC and mobile, with campaigns segmented by day, time, media, and audience using Dable’s personalized recommendation logic. The result was stronger performance than banner ads, including a 20% higher CTR and 30% lower CPC, while also collecting DB from more specific targets.

SOOHYUN

Jung Woo-Jung

Marketing Team