Case Study: AZ Financial Service lowers acquisition costs with Dable

Attract Customer's Interest by Showing Informative Content

AZ Financial Service wanted to attract high-quality leads for its insurance offerings while avoiding brand safety concerns and reaching the right audience. Using Dable, the company focused on showing informative content to prospective customers, tailoring its landing page and service categories to Dable’s audience of high-purchasing-power users aged 25–44.

With Dable, AZ Financial Service presented its services in a helpful Q&A format and matched messaging to the target audience to make insurance easier to understand. The approach lowered acquisition costs significantly: AZ’s CPA after implementing Dable was less than half of its average CPA, and total CPA decreased by 13%.

AZ Financial Service

Kim Jinse

Marketing Team