Case Study: Kixx increases blog awareness and new visitors with Dable

A Whole New Way to Advertise Your Company Blog

Kixx, a company running an official blog to communicate with customers and build trust, needed a better way to increase awareness of its engine oil and vehicle maintenance content. It partnered with Dable, using its native ad platform to reach audiences interested in automobiles and engine oils.

Dable helped Kixx optimize promotion with interest targeting and A/B testing of creatives and ad copies, allowing the content to be shown to highly relevant users across about 1,200 media outlets. The campaign increased click-through rate by 20% versus banner ads, reduced CPC by 30%, and drove 1.5x more new visitors.

Kixx

Lee Sang-geun

Marketing Strategy Team