Case Study: CRAZY SKIN achieves 70% higher purchase conversion with Dable

A Beauty Company Achieving Unprecedented Sales Record

CRAZY SKIN, a beauty and cosmetics brand, was struggling to secure new customers and drive purchases through its existing marketing channels. The company partnered with Dable to expand reach and improve customer acquisition, aiming to attract prospects interested in skin care and convert them into buyers.

Dable used interest targeting and premium media selection across its network of 1,600+ media properties, showing ads to users with relevant interests and in related content, then excluding low-performing media based on analysis. This approach brought in more new customers and helped CRAZY SKIN achieve its highest sales record ever, with purchase conversion rates reported as 70% higher than other channels.

CRAZY SKIN

Kim Ga-hee

Marketing Team