Case Study: TSW builds a Botswana travel companion with DabApps

TSW builds Botswana’s travel app with DabApps, reviewing 130+ content records

TSW, a mobile travel and lifestyle app for exploring Botswana, wanted to create a distinctive digital companion. Their challenge was to refine initial concepts into a production-ready app that brought together a broad mix of travel information into one coherent experience. Following launch, they needed a clearer content structure and stronger reasons for users to download and return to the app. DabApps was engaged for product strategy, UX & UI design, and mobile app development.

DabApps designed, built, and launched the app, then worked with TSW to refine its growth strategy. The solution included simplifying the content discovery model, introducing app-exclusive offers and competitions to drive engagement, and establishing an analytics framework. As a result, DabApps created 12 curated Top 10 collections and reviewed over 130 content records for import, providing TSW with a strong, measurable foundation for growth as Botswana's content-led travel platform.

TSW