Case Study: Caraway boosts profitability and marketing performance with Daasity

Using real time data, the home goods brand dynamically updated its launch strategy to boost ROAS & Sales

Caraway, a premium kitchenware brand, was struggling with manual reporting in Google Sheets, which made it hard to trust data, keep reporting timely, and identify opportunities to improve pricing and profitability. To solve this, Caraway used Daasity’s analytics and reporting platform to centralize its data and create more reliable, real-time visibility into business performance.

With Daasity, Caraway automated daily reporting, built dashboards for launch and marketing analysis, and monitored metrics like blended ROAS, CPA, unit sales, and PDP conversion rates. This helped the team optimize a new bakeware launch, improve marketing efficiency, and identify room for a 12.5% price increase on new SKUs without hurting customer demand, while also boosting blended ROAS by more than 10% in two weeks.

Caraway

Josh Knopman

Caraway