Case Study: The Citizenry achieves greater insights and automated reporting with Daasity

The Citizenry Unlocks Greater Insights with Daasity’s Data Automation

The Citizenry, a direct-to-consumer home goods brand, needed a centralized data solution to move beyond “Excel Hell” and make it easier to analyze data across multiple systems. As the company grew, manually downloading, organizing, and manipulating data from tools like Shopify, Loop, Attentive, TikTok, and Facebook became too time-consuming and left little room for meaningful analysis.

Daasity implemented a unified data automation and analytics setup for The Citizenry, centralizing their sources into a single source of truth and enabling custom analyses and automated weekly/monthly reporting. With Daasity, the team saved 5+ hours per week on manual data work, uncovered retention insights that changed purchasing decisions, and gained organizational alignment around metrics and reporting.

The Citizenry

Blair Friedeman

Senior Director