Case Study: Nour Hammour increases revenue and optimizes merchandising with Daasity

Nour Hammour Increases Revenue, Tailors Merchandising with Daasity

Nour Hammour, a luxury leather brand, was spending hours each week maintaining a large brand performance spreadsheet connected to Looker and needed a more scalable way to analyze its business. The team wanted a single source of truth, along with better visibility into customer cohorts and potential weaknesses in the shopping funnel.

With Daasity, Nour Hammour connected six marketing and commerce data sources and used both onboarding and premium support to build custom dashboards, including a cohort analysis dashboard and a business overview dashboard. Daasity’s reporting helped the team increase YoY gross sales by 223%, improve conversion by addressing funnel pain points, and analyze product profitability across 100+ SKUs to better tailor merchandising and customer outreach.

Nour Hammour

Nour Hammour

Co-Founder