Case Study: Who Gives A Crap boosts LTV and saves time with Daasity

How WGAC has leveraged Daasity for a robust, company-wide data strategy

Who Gives a Crap, a consumer goods brand running on Shopify Plus, needed a better way to manage data for its international business. Before working with Daasity, the team relied heavily on spreadsheets, which made reporting slow, limited deeper analysis like LTV calculations, and kept the analytics team tied up in manual data work.

Daasity centralized data across channels and integrations like Amazon Seller Central, Amazon Ads, Zendesk, and ReCharge, giving Who Gives a Crap a company-wide analytics foundation. With Daasity, the company saved 50% of the hours previously spent on manual data work, improved LTV by about 15–20% versus pre-Daasity cohorts, and used data to support wholesale expansion and better decisions across finance, marketing, customer insights, and digital.

Who Gives a Crap

Jehan Ratnatunga

Co-Founder