Case Study: Pacific Manufacturing boosts revenue and cuts ad spend with Daasity

How the casual wear and sock manufacturer increased growth while reducing digital marketing spend

Pacific Manufacturing, a casual wear and sock manufacturer, struggled to trust its digital marketing data after Apple’s iOS 14 update made Facebook performance look far worse than actual eCommerce sales in Shopify. The team also spent too much time manually pulling reports across Shopify and multiple marketing channels, making it hard to understand what was really driving growth.

Daasity helped Pacific Manufacturing centralize and stitch together data from Shopify, ad platforms, and ERP systems into a single source of truth. With Daasity, the company cut digital ad spend by 50%, increased revenue by 10%, saved more than 20 hours per month, and set up daily inventory reporting to avoid stockouts and pull low-inventory products from promotions.

Pacific Manufacturing

Lauren Carter

Marketing Manager + Creative Director