Case Study: Blueland saves 50+ hours a month and improves analytics with Daasity

How the beloved eco-CPG brand leverages Daasity for robust analytics that drive the brand forward

Blueland, an eco-friendly consumer goods brand, partnered with Daasity to solve major data challenges. The team was spending too much time on manual reporting and working with a custom data model that was hard to maintain, while also lacking a flexible, accurate view of key performance metrics across DTC, Amazon, and omnichannel channels.

With Daasity’s analytics platform and integrations, including Amazon Seller Central, GA4, Amazon Ads, and ReCharge, Blueland automated reporting, improved subscription and Amazon analytics, and built custom metrics and definitions for deeper analysis. Daasity helped Blueland save 50+ hours per month on manual data work, reduce data team costs by tens of thousands of dollars, and make faster, more data-driven decisions.

Blueland

Josh Knopman

Vice President of Growth and Digital Product