Case Study: Josie Maran cleans up data and gains a single source of truth with Daasity

How Josie Maran built their data stack and a single source of truth

Josie Maran, a fast-growing clean beauty brand, was struggling to use data effectively across multiple channels. Their DTC team needed a stronger data stack and a single source of truth, and they chose Daasity after a recommendation from their planned CDP, Simon Data. Daasity provided eCommerce data warehousing and analytics, along with Snowflake and Looker instances, to help centralize and transform their data.

With Daasity, Josie Maran improved data accuracy, sped up implementation, and made it easier to uncover deeper customer and business insights, including basket analysis and LTV drivers. The team saved 10–20 hours per quarter by eliminating manual data cleansing, became a trusted source of answers across marketing, operations, and finance, and now uses Daasity to inform campaigns, inventory, and future custom dashboards.

Josie Maran

Adam Dyer

VP of Digital Marketing