Case Study: Stumptown Coffee Roasters boosts LTV and saves 10+ hours a week with Daasity

How Daasity helps Stumptown uncover insights and automate hours of manual data work every week

Stumptown Coffee Roasters, a Shopify Plus food and beverage brand, was spending significant time on manual analytics and reporting in spreadsheets, including LTV modeling and weekly performance reporting. They needed a better way to unify data and uncover deeper customer and marketing insights, which led them to Daasity.

Daasity implemented automated reporting, a custom longitudinal RFM dashboard, and reverse ETL to push customer data into Facebook and improve lookalike audiences. With Daasity, Stumptown saved 10+ hours per week on manual data work, achieved a 22% YoY lift in LTV among top RFM segments, and saw a 1.5x increase in Facebook ROAS.

Stumptown Coffee Roasters

Dave Oliva

Senior Manager