Case Study: Craft Gin Club achieves highly targeted Meta advertising with Daasity

How Craft Gin Club leverages Daasity Audiences to supercharge their Meta Ads strategy with highly targeted campaigns

Craft Gin Club, the UK’s largest subscription gin service, struggled with siloed data across Shopify, ReCharge, and other tools, making it difficult to get a unified view of customer behavior and run personalized marketing campaigns. Before using Daasity, the company had tried to build its own ETL setup, but it was time-consuming, error-prone, and still left gaps in customer insight.

Daasity helped Craft Gin Club integrate data from multiple sources into one coherent system and use Daasity Audiences to build custom segments for Meta advertising. As a result, Craft Gin Club created 12+ targeted Facebook audiences, improved ad relevance and efficiency, and achieved better ROI through more accurate targeting and lower-cost media spend.

Craft Gin Club

Jon Hulme

Co-Founder and CEO