Case Study: Ned achieves a holistic view of marketing performance with Daasity

How CBD wellness brand Ned leveraged data from hard-to-track marketing channels for a holistic view of marketing performance

Ned, a CBD wellness brand, needed a better way to understand marketing performance across hard-to-track channels like podcasts and influencers. With restrictions on Facebook and Google, plus the challenges of iOS 14, the team shifted spend into these alternative channels and needed a more complete view of their data. Daasity helped Ned unify marketing data with subscription and profitability insights using its analytics and reporting platform.

With Daasity, Ned built a single marketing performance dashboard that included podcast and influencer spend, historical subscription data, COGS, and automated cohort and LTV:CAC reporting. The result was over 200 custom reports, custom attribution for podcasts and influencers, and 10+ hours saved per week by reducing manual data cleaning. Daasity also enabled Ned to analyze contribution margin instead of ROAS, improving CAC decisions and helping the team make smarter investment choices.

Ned

Bryan Smith

eCommerce Director