Case Study: eCig Distributors boosts repurchase rates and LTV with Daasity and Klaviyo

eCig Distributors Leverages Daasity + Klaviyo for Personalized Email Automations

eCig Distributors used Daasity and Klaviyo to move beyond mass email blasts and build a more personalized, automated retention strategy. The customer wanted a better way to time post-purchase messaging based on individual buying behavior, using purchase intent data to make emails more relevant and effective.

With Daasity Audiences, Daasity automatically passed Time Between Orders data into Klaviyo and updated customer profiles daily, allowing eCig Distributors and its agency partner Alchemy Worx to create dynamic segments and replenishment-style flows. The result was more precisely timed campaigns that improved repurchase rate, lifetime value, and profitability by sending the right promotions to customers based on where they were in their buying cycle.

eCig Distributors

Michael A. Carey

Chief Marketing Officer