Case Study: Cero Generation builds a net zero brand identity with D8

Cero Generation’s identity uses 23-degree diagonal cuts with D8

Cero Generation, a renewable energy development company being created by Green Investment Group, engaged the creative design agency D8 to name, position, and design the identity for their new brand.

D8 developed a comprehensive brand positioning framework through workshops and interviews, which informed the creation of the new identity. The solution included a bespoke symbol representing a net zero mission, a custom wordmarque with typography reflecting Earth's axial tilt, and a website design. The resulting brand identity is dynamic and positive, providing Cero Generation with a strong visual foundation for its launch.

Cero Generation