Case Study: Somerset County Tourism boosts destination awareness and visitation with D3 Corp digital marketing

Somerset County Tourism boosts destination awareness across 3 feeder markets with D3 Corp

Somerset County Tourism sought to elevate its brand and reach new audiences in key feeder markets to increase visitation. The destination partnered with digital marketing agency D3 to develop a cohesive, modern marketing strategy to turn inspiration into travel.

D3 implemented a multi-channel strategy including digital advertising, geofencing around similar regional events, targeted remarketing from vehicle ads, and email marketing. The campaigns featured evolving messaging from "It's Time" to "Explorers Wanted" to appeal to experience-driven travelers. This approach ensured consistent storytelling across channels to spark curiosity, drive awareness, and keep Somerset County top-of-mind throughout the travel planning journey.

Somerset County Tourism