Case Study: Radio Fórmula boosts digital news engagement with D-ID

Radio Fórmula - Customer Case Study

Radio Fórmula, a Mexican media and broadcasting company, wanted to evolve its news offering for the digital age and increase content on its new video-streaming platform. To meet this challenge, the company turned to D-ID and its Creative Reality™ Studio to create scalable, cost-effective digital news presenters that would match its audience and content goals.

Using D-ID, Radio Fórmula launched three AI-generated newscasters—Nat, Sofi, and Max—to deliver daily news flashes and analysis segments, with content also repurposed for social media. The initiative drove a month-on-month increase in viewership, especially among younger audiences, while also supporting employee onboarding and training and opening the door for future conversational AI and commercial content opportunities.

Radio Fórmula

Oswaldo Alejandro Aguilar Castro

TVOAI Programming Manager, Development of AI Projects and Systems Infrastructure