Case Study: Envy doubles engagement and personalizes outreach with D-ID Avatars

Envy doubles email engagement with D-ID avatars

Envy, a B2B tech marketing and RevOps agency, faced significant challenges in producing scalable video content. Traditional video production was resource-heavy, costly, and slow, making it difficult to respond quickly to trends or personalize sales and event follow-up outreach. The agency turned to the vendor D-ID and its avatar technology to solve this problem.

Using D-ID, Envy created a digital twin avatar named "Billy 2.0" to personalize communication. This solution was used for event follow-ups, newsletter greetings, and sales outreach. The results were substantial: an email campaign featuring the avatar achieved a 50% open rate, nearly double their average, and led to 15 direct responses and 7 booked meetings. A newsletter with the avatar also more than doubled the click-through rate. D-ID provided Envy with a flexible, cost-effective way to scale personalized video content with remarkable success.

Envy