Case Study: Onomo modernises the guest journey across Africa with D-EDGE CRM

Onomo modernises guest journeys across 13 countries with D-EDGE

The hotel group Onomo, a pan-African leader with 23 properties across 13 countries, sought to modernize and harmonize the digital guest journey across its diverse locations. To ensure a consistent and personalized guest experience from Dakar to Casablanca, they partnered with the vendor D-EDGE to implement its CRM and Digital Media solutions.

D-EDGE provided a unified CRM platform enabling automated, personalized guest communications via email and WhatsApp and a guest app for service bookings. The solution offered multi-currency and multilingual management tailored for Africa, centralizing guest data across the network. This digital transformation streamlined operations, boosted online visibility through targeted campaigns, and laid the foundation for a large-scale loyalty strategy, strengthening Onomo's brand consistency across the continent.

Onomo