Case Study: Green Bay Phu Quoc Resort & Spa achieves 335% direct booking revenue growth with D-EDGE

Green Bay Phu Quoc Resort & Spa grows direct booking revenue 335% with D-EDGE

The customer Green Bay Phu Quoc Resort & Spa, a nature-led villa resort in Vietnam, faced a challenge in aligning its direct booking journey with its commercial strategy. Despite prioritizing the direct channel, the resort needed to improve conversion, achieve greater rate presentation consistency, and reduce friction in the booking flow. They partnered with the vendor D-EDGE to strengthen their direct channel foundations.

D-EDGE implemented a solution focused on optimizing the guest booking journey using their Booking Engine and activating targeted Google visibility via their MediaGenius solution. This involved refining villa presentation, enforcing disciplined low rate parity, and launching targeted Search and Metasearch campaigns. The results were significant, with D-EDGE helping the resort achieve a 335% year-on-year increase in direct booking revenue, a 39% increase in Average Transaction Price, and a 323% rise in digital marketing-driven bookings.