Case Study: UT Southwestern Medical Center strengthens its regional reputation with D Custom’s anniversary magazine

UT Southwestern Medical Center reaches 250,000 readers with D Custom

UT Southwestern Medical Center, a premier academic research hospital in Dallas, faced a challenge where it was relatively unknown or misunderstood by its local community. Potential patients and donors held misconceptions that all area hospitals offered the same level of care. To build its brand identity and establish its place among preeminent national institutions, UT Southwestern partnered with vendor D Custom to create a 75th anniversary magazine.

D Custom introduced the hospital to a targeted regional audience with a journalistic magazine that told comprehensive stories about its doctors and researchers. This approach positioned UT Southwestern as the hospital of choice and put Dallas on the map in the national medical arena. The publication garnered unprecedented attention from donors and civic influencers, leading D Custom to become a trusted partner for the institution for future projects.

UT Southwestern Medical Center