Case Study: University of Houston boosts rankings and digital engagement with D Custom

University of Houston boosts content hub traffic 60% with D Custom

The University of Houston, a public research institution, partnered with vendor D Custom to boost its national ranking and recognition. Their challenge was to solidify their status as a top-tier university and work toward becoming a top 50 public institution in the United States.

D Custom implemented a comprehensive content solution, creating a biannual print magazine and its digital content hub to showcase academic innovation. Their services included writing, editing, design, production, and managing paid social campaigns. This partnership resulted in a significant rise in rankings and digital performance, including a 20+ position increase in U.S. News & World Report rankings, a 60% increase in hub traffic, and a 258% increase in click-through rate. D Custom's work also earned multiple marketing awards for the university.

University of Houston