Case Study: Texas Farm Bureau Insurance boosts member loyalty with D Custom’s Texas Heritage for Living

Texas Farm Bureau Insurance boosts policyholder renewal with D Custom and 25% reader impact

D Custom partnered with Texas Farm Bureau Insurance (TFBI) to address a critical customer retention challenge. As a Texas-based insurer competing against giant national providers with much larger advertising budgets, TFBI needed a way to distinguish itself and strengthen loyalty among its policyholders to mitigate loss.

The solution implemented by D Custom was a multichannel content marketing program named Texas Heritage for Living. This included an award-winning quarterly lifestyle magazine, a content hub, email newsletters sent from the policyholder's actual agent, and social media content. The program combined topics of interest to Texans with practical insurance tips. The results were significant, with D Custom helping to achieve a 25% member renewal rate directly impacted by the content and 60% of readers feeling more connected to their agent and TFBI.

Texas Farm Bureau Insurance