Case Study: Prime Therapeutics elevates healthcare reporting with D Custom

Prime Therapeutics reaches 10,000+ professionals with D Custom

D Custom partnered with Prime Therapeutics, a pharmacy solutions partner, to produce a suite of data-heavy annual reports targeting health plans, pharmaceutical manufacturers, and healthcare consultants. The challenge was to create editorially-driven, customized reports that effectively communicated complex industry data and clinical information under new brand standards following an acquisition.

The solution involved D Custom editing, designing, and redesigning five major reports, which were made available in print and online. The results were highly successful, with the reports being referenced in numerous industry publications and used in Senate committee hearings. The digital and print reports reach over 10,000 professionals, and D Custom's email campaigns for them achieve a 23% open rate, exceeding industry standards.

Prime Therapeutics