Case Study: Vistar Media achieves 35% increase in test coverage with Cypress UI Coverage

How Vistar Media achieved a 35% increase in test coverage with UI Coverage

Vistar Media, the out-of-home (OOH) advertising platform, launched a QA function in 2023 but struggled with a largely new QA team, limited visibility into untested UI elements, and gaps in integration and end-to-end testing. To address these challenges they turned to Cypress and its UI Coverage offering to improve testing visibility and build automation capabilities.

Cypress implemented Cypress Cloud’s UI Coverage to surface untested elements, prioritize tests with data-driven insights, and democratize automation across the team, improving QA–development collaboration and tagging practices. The result: a 35% increase in test coverage within two weeks and roughly 10 hours saved per week, plus clearer baseline metrics and faster feedback loops for continuous improvement.

Vistar Media

Bobby Schmidt

Director of Quality Assurance