Case Study: Seasons Pizza boosts sales with Cyphers Agency

Seasons Pizza boosts sales 15% with Cyphers Agency

Seasons Pizza, a fast-casual franchise with 35 mid-Atlantic locations, faced the challenge of effectively marketing its geographically dispersed stores. Traditional mass media was not a cost-effective option. They partnered with The Cyphers Agency to find a solution that would drive sales without relying on broad, expensive advertising buys.

The Cyphers Agency implemented a strategy focused on strong creative, cost-effective digital media, and point-of-sale integration. This included robust social media and email campaigns, as well as programmatic marketing to target local audiences. As a result, year-over-year sales increased by 15% for two consecutive years, while overall marketing spend was reduced by 20% compared to previous efforts.

Seasons Pizza