Case Study: Phillips Foods boosts digital engagement and site traffic with Cyphers Agency

Phillips Foods - Customer Case Study

Cyphers Agency worked with Phillips Foods, an iconic regional seafood company with both casual and quick-serve restaurants and a growing frozen seafood retail brand. Phillips Foods had strong in-house talent, but needed strategic and tactical guidance to build and sustain digital and social media marketing that could drive real return on investment.

Cyphers Agency developed an integrated digital and social media strategy for Phillips Foods, including a multi-platform social presence, original content, engagement tactics, a Social Media Protocols Manual, and influencer/brand partnerships. The campaign helped grow an engaged audience to over 42,000 consumers, generated more than 500,000 impressions in the first year, increased site traffic from social media by 40%, and secured partnerships with brands like Cooking Light and Wente Wines.

Phillips Foods