Case Study: National Chicken Council builds an engaged consumer audience with Cyphers Agency

National Chicken Council - Customer Case Study

The National Chicken Council (NCC) partnered with Cyphers Agency to solve a challenge common to trade associations: how to build a direct consumer connection and positive public relations presence on a limited budget. NCC wanted to reach a broad audience and create engaged supporters around the benefits of chicken.

Cyphers Agency responded with a comprehensive social media and content strategy centered on Facebook, Twitter, and a redesigned EatChicken.com recipe site. By keeping the tone fun and creating shareable campaigns, contests, ads, and recipe-driven content, Cyphers Agency helped NCC build an audience of over 128,000 consumers, generate more than 10 million impressions, and drive over 100,000 direct interactions with original content.

National Chicken Council