Case Study: Huntington Learning Center achieves 40% more leads with Cyphers Agency’s digital lead generation program

Huntington Learning Center boosts lead generation 40% with Cyphers Agency

Huntington Learning Center, a group of regional franchise owners, was struggling with declining results from traditional direct mail and TV ads. They needed to transition to effective online lead generation that would work equitably for all locations but lacked a cohesive strategy. They partnered with The Cyphers Agency to build a comprehensive digital program.

The Cyphers Agency created a regional microsite with an active blog to serve as a hub for Google Adwords campaigns and SEO. Their strategy included positive ad messaging, localized SEO for individual franchisees, and a coordinated social media presence on Facebook and Twitter. The Cyphers Agency's solution led to a 40% average increase in lead generation, with the new online initiatives far outperforming other sources. The program was so successful that corporate rolled it out as a model for other locations.

Huntington Learning Center