Case Study: Chesapeake Crossroads achieves a stronger brand identity with Cyphers Agency

Chesapeake Crossroads unites nearly 100 organizations with Cyphers Agency

Chesapeake Crossroads, a non-profit heritage area coalition in Maryland, faced the challenge of needing a more meaningful and memorable name and brand identity to reflect its significant expansion. The Cyphers Agency was engaged to provide brand development services to address this challenge.

The Cyphers Agency implemented a solution that involved extensive stakeholder meetings and guided branding sessions to build consensus, resulting in the new name "Chesapeake Crossroads" and a complete brand identity. This careful process led to eager adoption of the new brand by the area's partners, which was a critical result given the limited marketing budget relied on this organic promotion to spread the new messaging.

Chesapeake Crossroads