Case Study: Chesapeake Bay Trust boosts Bay Plate sales by 53% with Cyphers Agency

Chesapeake Bay Trust - Customer Case Study

Chesapeake Bay Trust partnered with Cyphers Agency to help increase sales of its Maryland “Bay Plates,” a key funding source for the nonprofit. Despite the low $20 cost, the Trust had struggled to move beyond a 10% penetration rate because many drivers misunderstood when they could purchase the plates, where the money went, and how the Trust supported the Bay.

Cyphers Agency developed a highly integrated traditional and digital campaign that combined outdoor, radio, search, targeted online advertising, ambient signage, SMS contesting, public relations, and social media. The campaign used bold creative and an easy-to-use website to drive awareness and conversions, resulting in a 53% increase in Bay Plate sales and a major shift in the Trust’s marketing approach.

Chesapeake Bay Trust