Case Study: The Bathroom Showroom transforms showroom customer experience with Cyncly Virtual Worlds

How City Plumbing is transforming the customer experience with Virtual Worlds

The Bathroom Showroom, a UK supplier in the plumbing, heating, and electrical industry, faced the challenge of evolving customer expectations that demanded a more visual and immersive buying experience. They needed to upgrade their design capabilities from a primarily 2D system to a modern 3D platform, a transition that involved significant hurdles in content migration and training over 300 showroom staff. For this transformation, they partnered with vendor Cyncly to implement its Virtual Worlds software.

Cyncly's solution involved a strategic rollout of its Virtual Worlds 3D design platform, supported by a comprehensive training program for showroom staff and internal champions. This implementation has enabled The Bathroom Showroom to create highly realistic renders that help customers visualize their projects, leading to faster purchasing decisions. The results include an enhanced customer experience, stronger relationships with trade professionals, and increased visibility from social media shares that drive more footfall and online engagement.

The Bathroom Showroom

Stephen Smith

Managing Director