Case Study: Hertz Israel achieves an 81% reduction in cyber risk within 4 months with Cymulate

Hertz Israel Reduced Cyber Risk by 81% within 4 Months with Cymulate

Hertz, the Israeli franchise of Hertz Company (owned by Mayer's Cars and Trucks Ltd) with 60 sites, struggled with a small security team and annual penetration tests that only offered point‑in‑time visibility. After a Cymulate proof‑of‑concept revealed that a newly configured control wasn’t working as expected, CISO Ariel Kashir determined Hertz needed continuous, automated validation to detect security drift and close gaps proactively.

Hertz deployed the Cymulate platform—leveraging Breach and Attack Simulation and the Hopper automated network pen‑testing capability—to assess, optimize, and validate each security control. Within four months Cymulate helped Hertz reduce overall cyber risk by 81% and network security risk by 98% (Hopper risk score dropped from 100 to 2), enabled sub‑30‑minute assessments, and delivered ongoing baselining and faster remediation.

Hertz

Ariel Kashir

CISO