Case Study: Melissa (Brazilian shoe brand) achieves increased visibility and sales with Cymbio

Melissa increases visibility and sales with existing retailers

Melissa, the Brazilian shoe brand part of the Grendene Group and distributed in the US by Ilhabela Group across 700+ retailers, wanted to increase visibility and sales with selected accounts while respecting buyers’ open‑to‑buy limits and streamlining product and inventory sharing. To meet these goals, Melissa turned to Cymbio and its wholesale growth platform.

Cymbio automated permissions, product/data syndication, inventory management and order processing so pre‑approved retailers could access available‑to‑sell inventory and place instant reorders; within two months Melissa used real‑time inventory updates to expand retailer assortments both online and in‑store. The results with Cymbio included a 70% average revenue increase, 42% more units sold on average, a 2.8x increase in assortments, and over 60 work hours saved monthly to launch new products.

Melissa

Michele Levy

Founder & CEO