Case Study: New Balance achieves 91% faster time-to-live and scales digital sales with Cymbio

How New Balance is Scaling Digital Sales Channel by Cutting Time-to-Live by 91%

New Balance, the global sportswear brand, needed a fast, seamless way to connect its multi-region subsidiaries to numerous marketplaces and retailers across different languages and currencies. Lacking a single platform to centralize product data, multi-warehouse inventory, order routing and retailer-specific documentation, New Balance faced slow, manual onboarding and complex integrations — a challenge Cymbio was engaged to solve.

Cymbio delivered an integration platform that connected New Balance’s internal systems to retailers and automated end-to-end retail setup, enabling the brand to go live in just 3 weeks. The Cymbio solution cut time-to-live by 91%, replaced manual spreadsheets, saved countless hours, and scaled New Balance’s digital sales channels across multiple continents.

New Balance

Jason Kennedy

Senior Manager