Case Study: Lemlem Doubles Orders and Grows GMV with Cymbio

How Lemlem Doubled Their Orders and Increased GMV by 167% in 2 Years!

Lemlem, the artisan-driven women’s resort wear brand founded by Liya Kebede, was growing quickly but relying on a small team to handle many manual workflows. This created sustainability issues as order volume increased, even though the brand had already been using ApparelMagic to centralize operations and support its wholesale business.

Cymbio implemented automated, integrated retail support connected to ApparelMagic to streamline order management and improve data quality, efficiency, and customer experience. With Cymbio, Lemlem was able to manage retailers like J.Crew and Madewell more effectively, double orders, and achieve measurable growth including 112% GMV growth year over year, 106% order growth year over year, and 167% GMV growth in Q1 2022 versus Q1 2021.

Lemlem

Janise Vargas

Sales Assistant