Case Study: Montana launches a B2C furniture website with Cylindo’s 3D Visualization Platform

The New Montana B2C Website Showcases 70,000+ Furniture Configuration Options Powered By Cylindo’s 3D Visualization Platform

Montana, the Danish high-end furniture design brand, wanted to expand from a successful B2B presence into a direct-to-consumer channel and create a more holistic digital experience for retailers and end customers. To support this shift, Montana worked with Cylindo, using its 3D visualization platform to help power a new global B2C website with rich product interaction and configuration.

Cylindo helped implement 360-degree HD visualization and a 3D product configurator as part of Montana’s broader digital commerce stack, which also included PIM, CMS, commerce, ERP, freight, and customer service integrations. The result was a launch-ready B2C platform showcasing more than 70,000 furniture configuration options, giving Montana greater control over the customer experience, stronger brand visibility, and the potential to drive more sales and showroom visits.

Montana

Trine Roed

Marketing & Brand Director