Case Study: Sofacompany creates an engaging omnichannel shopping experience with Cylindo

Sofacompany Creates an Engaging Online Shopping Experience with Versatile 3D Assets

Sofacompany, a Danish DTC furniture brand, needed a better way to create consistent, high-quality product visuals at scale as it expanded rapidly across markets. Its in-house photo studio struggled with issues like inconsistent lighting, changing angles, and the complexity of shipping furniture for lifestyle shoots. The company turned to Cylindo’s 3D product visualization and configurator tools to support its online shopping experience.

With Cylindo, Sofacompany replaced much of its traditional photography with photorealistic 3D renderings, added a product configurator for customers to design their own sofas, and extended the visuals across website, showrooms, AR, and checkout. The result was increased engagement in the design-your-own section, higher conversions online and in stores, and lower product visualization costs than photography. Sofacompany also reported 19% user activation for its web-native AR rollout, highlighting strong early adoption of Cylindo’s AR solution.

Sofacompany

Simon Peschcke-Køedt

chief marketing officer