Case Study: Plush boosts online and showroom conversions with Cylindo 360 HD Viewer

Plush’s Sales Surge With Superior Online Product Visualization as Showroom Traffic Explodes

Plush, an Australian furniture retailer, needed a better way to help shoppers visualize product configurations online and in-showroom. Because customers wanted to see every detail of sofas and other furniture before buying, the lack of realistic visualization was causing abandoned purchases and limiting showroom sales.

To solve this, Plush implemented Cylindo’s 360 HD Viewer for high-quality product visualization across web and mobile. Cylindo helped Plush showcase multiple combinations of covers, materials, colors, and legs without photographing every variation, leading to a stronger customer experience and substantial increases in both online sales and in-store traffic conversions.

Plush

Ash Mehta

Head of Digital & e-Commerce