Case Study: MAKE Nordic boosts customization adoption and speeds launches with Cylindo

Make Nordic boosts customization adoption 5x with Cylindo

Make Nordic, a Danish furniture brand specializing in architect-designed, sustainable furniture sold primarily online, faced a challenge supporting its premium customization promise with traditional photography. The process was too expensive and time-consuming to capture every fabric and color variant, which slowed product launches and left customers hesitant as they had to imagine product configurations from swatches. Their vendor, Cylindo, provided a solution with its 3D product visualization technology.

By implementing Cylindo's digital visualization platform, Make Nordic replaced its photography-heavy workflow. The solution included 3D product experiences for product pages and on-demand content generation, allowing customers to explore and customize products in real time. This resulted in a 5x increase in customization adoption, growing custom orders from 10% to 50% of sales. The solution also accelerated launch timelines from weeks to days and contributed to year-over-year revenue growth, giving customers more confidence in their buying decisions.

Make Nordic