Case Study: Loaf enhances online furniture shopping with Cylindo's 3D product visualization

Loaf Partners With Cylindo To Introduce 3D Product Visualization And Reinvent Online Furniture Shopping

Loaf, a UK-based DTC furniture brand, wanted to make online shopping simpler and more hassle-free, but faced a major challenge visualizing more than 100,000 products at the quality and speed they needed. Previously, the team manually managed thousands of images in a single media library, making it time-consuming to repurpose, format, and upload assets. To solve this, Loaf partnered with Cylindo and its 3D product visualization tools.

Cylindo implemented 360 HD Viewers, 4K zoom, and a Content API to create a more immersive product-page experience with 360° views and crisp zoom for colors, materials, and finishes. Loaf launched the updated pages in April 2021 and also plans to use the 3D assets in its showrooms for an “endless aisle” experience. The shift supported Loaf’s digital growth, including a doubling of year-over-year online sales during the pandemic, while helping the brand scale visual content across channels more efficiently.

Loaf

Louis Adamou

E-commerce and Technology strategist