Case Study: Interior Define achieves frictionless furniture visualization and higher conversions with Cylindo

Interior Define Sets New Standards for Online and In-store Furniture Visualization

Interior Define, a US furniture retailer, needed a better way to present customizable sofas online. Because photographing every fabric and color combination was costly and logistically difficult, the company relied on a limited number of photoshopped images and often showed “no preview available,” creating a poor shopping experience. Interior Define turned to Cylindo’s 3D product visualization platform to help customers explore products more interactively.

Using Cylindo, Interior Define added 360-degree spin views, fabric customization, Content API integrations, and web-native AR across its site and in-store sales process. The solution improved product engagement, helped close the gap between browsing and checkout, and supported an endless-aisle experience for showroom staff. According to the case study, customers engaging with AR were 8x more likely to convert, and web-native AR delivered 33x higher adoption than traditional mobile AR apps.

Interior Define

Rob Royer

Founder and chief executive officer