Case Study: Premier Lifestyle and Hospitality Service Provider streamlines room reservations with Cygnet Infotech's Dynamics CRM solution

Streamlined Room Reservation Process with a CRM-based Centralized Room Reservation System

Premier Lifestyle and Hospitality Service Provider, a Singapore-based hospitality company serving more than 300,000 members across holiday packages, hotels, resorts, club memberships, and wellness centers, was struggling to manage room reservations through disconnected systems. Their team relied on a legacy PHP-based inventory process, Excel sheets, and CRM, which caused delays in responding to requests, confusion across locations, and the risk of double booking. Cygnet Infotech was brought in to streamline the reservation workflow using Microsoft Dynamics CRM.

Cygnet Infotech built a centralized, CRM-based room reservation and inventory management solution with an inventory setup module, advanced search, cross-use/QVI features, conflict management, a dynamic calendar, and customer portal/ticketing capabilities. The system unified all teams on one platform, automated 80% of operations, cut reservation and database update time by 50%, and reduced human resource costs by up to 30%.