Case Study: South Africa Based Large Automobile Distributor achieves 28% higher sales with Cygnet Infotech

Engineering Catalog Experience for South Africa Based Large Automobile Distributor

South Africa Based Large Automobile Distributor, a leading auto retailer and distributor in South Africa, was struggling with a legacy web ecosystem made up of a customer website, dealer dashboard, and administration portal that were slow, outdated, and unable to support its large nationwide network. The company engaged Cygnet Infotech to modernize its catalogue management and improve customer, dealer, and admin experiences across new, used, and demo vehicle operations.

Cygnet Infotech rebuilt the digital ecosystem with a new website, dealer dashboard, and administration portal, adding dynamic microsites, campaign management, reporting, lead integration, and real-time stock and enquiry handling. The solution reduced lead duplication, improved responsiveness and reporting, increased online traffic by more than 35%, raised gross sales by 28%, and boosted customer satisfaction by 50%.