Case Study: Mid-Size IT Services Company boosts lead generation with Cygnet Infotech

Cohesive Marketing Strategy & Implementation for Capturing Digital Leads – How Our Client Increased Lead Generation by 52% in 3 Months

Cygnet Infotech worked with a mid-size IT Services Company in the USA that wanted to modernize its inbound marketing approach and improve marketing ROI. The client was facing inconsistent brand messaging, an ad-hoc marketing strategy, poor user engagement, slow website performance, and limited reporting on marketing impact.

Cygnet Infotech delivered an enterprise content management and marketing solution that included a responsive website, integrated mobile app, upgraded CMS, landing page templates, and analytics tools such as Google Analytics, HubSpot Analytics, and CrazyEgg. Using an Agile/Scrum approach, Cygnet Infotech helped increase marketing qualified leads by 52% in three months and reduced cost-per-lead by 33%.