Case Study: Large US-Based Media & Advertisement Group boosts engagement and visitor footfalls with Cygnet Infotech Sitefinity website revamp

45% Boost in Visitor Footfalls and Increased User Engagement through Sitefinity Website Customization and Revamp

Cygnet Infotech worked with a large US-based media and advertisement group seeking to improve its digital marketing website. The customer’s existing site had a plain design, limited search, weak mobile optimization, basic navigation, and difficulty handling large content volumes, which restricted growth and user engagement.

Cygnet Infotech customized and revamped the website in Sitefinity 7.2 using ASP.NET, MVC, jQuery, and SQL Server, adding a responsive design, mega drop-down navigation, dynamic search, custom modules, and richer visual elements. The result was a 45% boost in visitor footfalls, along with higher user engagement, mobile traffic, downloads, goal conversions, and improved search engine rankings.